Don't miss the destinations that matter next

The Emerging Travel Briefing delivers the news, data, and analysis that travel professionals need on the world’s next generation of destinations.

Emerging Travel Privacy Policy

Privacy Policy

Last updated: [19 May 2026]

Emerging Travel respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, subscribe to our updates, or interact with our editorial and commercial services.

This policy is written in line with UK data protection requirements, including the UK GDPR. The UK Information Commissioner’s Office says privacy notices should clearly explain what data is collected, why it is used, the lawful basis, who it is shared with, how long it is kept, and what rights people have.

1. Who we are

Emerging Travel is a travel media and news publication.

For privacy questions, you can contact us at:

Emerging Travel
Email: info[@]emergingtravel.news
Website: emergingtravel.news
Address: 94 Tilehurst Road, Reading, England, RG30 2LU

2. What information we collect

We may collect the following types of personal information:

  • Your name and email address when you contact us or subscribe to our newsletter.
  • Your job title, company name, or organisation if you contact us for editorial, press, partnership, advertising, or event-related purposes.
  • Information you send to us through forms, email, press releases, media enquiries, or partnership requests.
  • Technical information such as IP address, browser type, device type, pages visited, time spent on the website, and referral source.
  • Cookie and analytics data, where applicable.

We do not intentionally collect sensitive personal information unless you choose to provide it to us.

3. How we use your information

We use your personal information to:

  • Respond to enquiries.
  • Send newsletters or updates where you have subscribed.
  • Manage press release submissions and editorial communications.
  • Consider partnership, advertising, event, or media opportunities.
  • Improve our website, content, audience experience, and services.
  • Protect our website from spam, abuse, security risks, or unlawful activity.
  • Meet legal, regulatory, or administrative obligations.

4. Our lawful basis for using your information

Depending on the situation, we rely on one or more of the following lawful bases:

  • Consent: for example, when you subscribe to a newsletter or agree to receive marketing updates.
  • Legitimate interests: for example, to respond to business enquiries, review press releases, manage editorial communications, improve our website, or protect our services.
  • Contract: where we need to process information to provide a service or manage a commercial relationship.
  • Legal obligation: where we are required to keep or share information by law.

Where we rely on consent, you can withdraw your consent at any time.

5. Newsletters and email updates

If you subscribe to our newsletter or mailing list, we will use your email address to send you updates from Emerging Travel.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We do not sell our mailing list.

6. Cookies and analytics

Our website may use cookies or similar technologies to help the site work properly, understand how visitors use the site, improve performance, and support analytics.

Cookies may collect information such as your device type, browser, approximate location, pages visited, and how you arrived at the site.

You can usually manage or block cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

A separate Cookie Policy may be published if we use analytics, advertising pixels, embedded media, or third-party tracking tools.

7. Who we share information with

We may share your information with trusted service providers who help us operate our website and business, such as:

  • Website hosting providers.
  • Email newsletter platforms.
  • Analytics providers.
  • IT and security providers.
  • Professional advisers, where necessary.
  • Regulators or authorities, where required by law.

We only share information where necessary and expect our service providers to protect personal data appropriately.

We do not sell your personal information.

8. International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as using providers with recognised data protection protections or contractual safeguards.

9. How long we keep your information

We keep personal information only for as long as necessary.

As a general guide:

  • Newsletter subscriber details are kept until you unsubscribe or ask us to delete them.
  • General enquiries may be kept for up to 24 months.
  • Editorial, press, partnership, advertising, or event correspondence may be kept for as long as reasonably needed for business, editorial, or record-keeping purposes.
  • Technical, analytics, and security logs may be kept for a shorter period unless needed for security or legal reasons.

We may keep some information longer if required for legal, accounting, dispute, or regulatory reasons.

10. How we protect your information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, email system, or online service can be guaranteed to be completely secure.

11. Your rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you.
  • Ask us to correct inaccurate information.
  • Ask us to delete your information.
  • Ask us to restrict how we use your information.
  • Object to certain uses of your information.
  • Withdraw consent where we rely on consent.
  • Ask for your information to be transferred, where applicable.
  • Complain to the Information Commissioner’s Office.

The ICO says privacy notices should tell people about their information rights and how they can complain if they have concerns.

To exercise your rights, contact us at:

Info@emergingtravel.news

12. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those websites. You should read their privacy policies before providing them with personal information.

14. Children’s privacy

Our website is intended for a general business and travel industry audience. We do not knowingly collect personal information from children.

15. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be published on this page with the updated date shown at the top.

16. YouTube videos and embedded content

Our website may include embedded videos from YouTube or other third-party platforms.

When you watch or interact with an embedded YouTube video on our website, YouTube and Google may collect information about your device, browser, IP address, viewing activity, and interaction with the video. This may happen even if you do not have a YouTube or Google account, although additional data may be collected if you are signed in to your account.

YouTube may use cookies or similar technologies for video playback, analytics, personalisation, advertising, and security. These cookies and technologies are controlled by YouTube and Google, not Emerging Travel.

We do not control how YouTube or Google collect and use your information. You should review Google’s Privacy Policy and YouTube’s terms for more information about how your data is handled.

Where possible, we may use privacy-enhanced embedding options, but this does not mean that no data will be collected by YouTube or Google when you interact with embedded videos.

17. WordPress plugins: Jetpack and Yoast SEO

Our website may use WordPress plugins, including Jetpack and Yoast SEO, to help manage website performance, security, search engine optimisation, analytics, spam protection, and general website functionality.

These plugins may process limited technical information such as IP address, browser type, device information, page URLs, referral source, date and time of visit, and interaction with the website.

Jetpack may provide services such as website statistics, security monitoring, performance tools, image optimisation, spam protection, and related WordPress features. Depending on the features enabled, some data may be processed by Automattic, the company behind Jetpack and WordPress.com.

Yoast SEO helps us improve how our website appears in search engines. It may process website content, metadata, technical SEO information, and limited technical data required for the plugin to function.

Where these tools use cookies or similar technologies, this will be explained in our Cookie Policy or cookie notice, where applicable.

We do not use Jetpack or Yoast SEO to sell your personal information. Any data processed through these plugins is used to operate, secure, improve, and optimise the website.

Scroll to Top