The Gambia’s Ministry of Tourism and Culture is developing a national cruise tourism strategy as the country records a growing number of premium vessel calls, including the inaugural visit of Oceania Cruises’ Sirena at Banjul Seaport, ATQ News reported on April 17.
The Sirena brought approximately 611 passengers to the West African destination, with the visit coordinated by West African Tours Ltd, which arranged shore excursions showcasing the country’s cultural heritage and natural attractions. atqnews A ceremonial plaque and flag exchange marked the occasion.
The Ministry of Tourism and Culture is working with the Gambia Tourism Board and key stakeholders to develop the national cruise tourism strategy, aimed at improving coordination and improving the visitor experience. atta
Among the opportunities under consideration is the expansion of cruise routes along the River Gambia, a largely underutilised waterway that could offer distinctive experiences within the fast-growing river cruising niche. atta
The Sirena’s call is not an isolated visit. The country has recorded a series of cruise arrivals this year, with luxury vessel Seven Seas Voyager having previously called at Banjul, signalling a pattern of interest from premium operators in adding West African ports to their itineraries.
Lazar Kujabi of the Gambia Tourism Board noted that the economic benefits of cruise tourism extend beyond formal institutions, reaching informal traders, artisans, and community-based service providers who engage directly with visiting passengers