UN Tourism will hold its 4th World Sports Tourism Congress in Mexico City from September 7 to 9, bringing together industry professionals to address the future of sports tourism at a moment when Mexico is co-hosting the FIFA World Cup 2026.
The Government of Mexico, through the ministries of Tourism and Foreign Affairs, announced that Mexico has been designated as the venue for the congress, organised by the network of Affiliate Members of UN Tourism. It is the first edition of the congress to be held outside Europe, following previous editions in Spain in 2021 and 2024, and Croatia in 2023. Travel 2 Latam
Mexico secured the hosting rights over bids from the United States and Canada through a coordinated public-private effort. The congress is expected to host over 500 international delegates. Affairs
UN Tourism said the congress would explore opportunities and innovations shaping the future of sports tourism, timed to coincide with the FIFA World Cup 2026 uniting the world through sport. X
Secretary of Tourism Josefina Rodríguez Zamora said the meeting would allow Mexico to position itself as a global benchmark in sports tourism, while promoting new investment. — Travel2Latam, March 19 Travel 2 Latam
Authorities are using the congress to promote community-based tourism and broaden economic inclusion across less-visited regions, with activities designed to highlight tourism offerings outside the capital. Affairs
Mexico’s selection reaffirms its commitment to a sports tourism policy that generates shared prosperity and confirms its position as a competitive destination with infrastructure, talent and capacity to host world-class events.