A new Ghanaian tourism start-up is turning sightseeing in Accra into a game, with CityQuest Africa building challenge-based experiences designed to guide tourists and residents around the capital, We Are Tech reported on August 15.
Founded by Mathias Asamoah in 2026, CityQuest develops activities built around games, challenges and city exploration, aimed at both international visitors and local residents seeking new ways to experience Accra. Its flagship offering, “First Day in Accra,” takes participants through a series of activities across the city and is priced at GHS179 ($16.35) per person, according to the company.
CityQuest also runs the “Accra Party Bus Adventure,” a group experience combining a bus tour with interactive activities, priced at GHS5,000 ($457) for a full group. The company has extended its offering online with a free game testing users’ knowledge of Ghana, and has announced plans to develop CityQuest Arena, a dedicated venue for games and recreational activities in the city.
Gamification sits at the centre of the company’s approach, with CityQuest aiming to move beyond simply providing information about attractions and instead turning exploration itself into an interactive experience. The company is also working to expand its network of local partners, inviting tourism businesses, attractions, brands and event organisers to join.
CityQuest’s activities currently remain concentrated in Accra, with future growth expected to depend on whether the company can expand into other Ghanaian cities and broaden its base of tourism partners.