Macao is seeking to increase the value of its tourism economy through culture, food, health and innovation, speakers at the Global Tourism Economy Forum said, according to an organisers’ statement on October 17.
The 12th edition brought government and industry representatives to MGM COTAI to discuss how tourism can respond to economic uncertainty and disruption.
Macao tourism forum focuses on value
UN Tourism secretary-general Shaikha Al Nuwais said destinations should assess tourism through its contribution to communities as well as visitor numbers. She highlighted workforce skills and service standards as travellers’ expectations rise.
Meanwhile, WTTC president and chief executive Gloria Guevara pointed to easier visa access and better transport connections as factors supporting tourism growth in China.
Spain participated as partner country, while Hainan was the featured Chinese province. Their representatives discussed sustainability, technology and opportunities for cooperation with China’s tourism sector.
The Macao government’s Secretariat for Economy and Finance organised the forum with UN Tourism. The Macao Government Tourism Office and China Chamber of Tourism were co-organisers.
The announcement set out policy priorities but did not disclose new investment commitments or signed commercial agreements.
Source: Global Tourism Economy Forum announcement. Photo: forum delegates, supplied by GTEF via PR Newswire.
