Luxury short-term rental platform onefinestay is scaling back its metropolitan portfolio and expanding into resort destinations across Europe, the Caribbean and the United States, the London and Paris-based company announced on April 21.
The firm will transfer management of more than 200 homes in London and Paris to Veeve, a high-end rental management company within the UnderTheDoormat Group. Onefinestay will retain a curated collection of roughly 40 properties in London, concentrated on larger homes in prime neighbourhoods such as South Kensington and Belgravia.
“This shift reflects onefinestay’s focus on the very top end of the market, concentrating on homes that meet the highest standards for design, location and service,” president Ashlee Collins said. “It doesn’t mean stepping away from key metropolitan markets like London but being more selective in our footprint there so we can refocus on the destinations where our most discerning guests want to travel.”
The company plans to open two new flagship destinations before the end of 2026, prioritising markets where its parent platform, the Exclusive Collective, already has operations on the ground. The Exclusive Collective, backed by AOL co-founder Steve Case, brings together onefinestay, Exclusive Resorts and Inspirato, serving more than 25,000 high-net-worth travellers a year and supported by a $1bn portfolio of owned private residences.
The Veeve partnership has been structured to avoid disruption to existing reservations for both homeowners and guests.
“Veeve is a trusted partner with deep local expertise, and we are confident they will continue to deliver an exceptional standard of care for these homes,” Collins said.
The repositioning comes as new short-term rental regulations in Europe and the UK are expected to favour operators with established compliance systems and strong homeowner relationships, giving larger managed platforms an advantage over independent hosts.