Viet Nam is officially marking 7 Wonders Day for the first time this year, with Ha Long Bay — one of the New 7 Wonders of Nature — at the heart of the celebrations, New7Wonders announced on July 7.
The initiative is taking place across two locations: Ha Long Bay and Ha Noi, with support from Vingroup, Viet Nam’s largest private enterprise, and VTV, the country’s national television broadcaster. The backing of both a major commercial conglomerate and the national broadcaster signals the weight Viet Nam is placing on the occasion.
As the centrepiece of this year’s honouring, an illustration depicting a giant numeral 7 formed by the traditional boats of Ha Long Bay has been unveiled — a visual that ties the country’s maritime heritage directly to its status as a globally recognised natural wonder.
Jean-Paul de la Fuente, Director of New7Wonders, is attending events in both Ha Noi and Ha Long Bay. He pointed to the wider economic and cultural impact of the New7Wonders designation. “Around the world we have seen how the Wonder Effect inspires communities, strengthens national identity and creates sustainable socio-economic opportunities,” he said. “Ha Long Bay is a powerful example of how global recognition can translate into lasting benefits for local people while showcasing Viet Nam to the world.”
Bernard Weber, Founder of New7Wonders, framed the day in broader terms. “7 Wonders Day is a day to wonder, an opportunity for people around the world to celebrate the places that unite humanity through their beauty, history, culture and inspiration,” he said. “The recognition of a wonder is not simply an honour — it is an invitation to celebrate it and ensure that future generations can continue to benefit from its extraordinary value.”
7 Wonders Day has been held annually on July 7 since 2017, dedicated to recognising the world’s extraordinary wonders and encouraging people to rediscover their shared natural and cultural heritage. New7Wonders, which sits behind the campaigns that selected the New 7 Wonders of the World and the New 7 Wonders of Nature, says its work demonstrates how global recognition can generate tangible social, cultural and economic value for nations and communities.