Emirates has unveiled its latest collection of Bulgari amenity kits for First and Business Class customers, the 18th iteration of a partnership with the Italian luxury house that now spans more than 16 years, the airline said on June 25.
The Spring/Summer collection will roll out gradually across select long-haul routes through the year, designed to complement the carrier’s retrofitted cabin interiors, as Gulf airlines continue to use premium soft-product as a competitive lever in the long-haul market. The kits carry refreshed colour palettes and Bulgari fragrances, tailored by cabin class and gender.
In First Class, the collection features Bulgari’s Le Gemme high-perfumery range, with Le Gemme Sahare Eau de Parfum for women and the returning Le Gemme Yasep Eau de Parfum for men, both in 30ml bottles. The kits come in chocolate-toned faux leather for men and champagne-toned metallic faux leather for women, and include travel essentials alongside a matching face and body emulsion, a Bulgari lip balm and, for women, a gold pocket mirror as a keepsake.
Business Class kits include Bulgari Man Rain Essence Eau de Toilette for men and Omnia Crystalline Eau de Toilette for women, with select fragrances in exclusive 5ml travel formats created for Emirates. The bags come in chocolate brown fabric for men and buttercream faux leather for women, with Omnia Amethyste emulsions, a lip balm and comfort essentials.
Emirates said several elements had been developed using recycled content as part of its responsible sourcing commitment, with both First and Business Class bags crafted using fabrics containing recycled content, alongside accessories including the foldaway hairbrush and comb, and packaging using recycled materials.
Why it matters for the trade Amenity kits are a small line item with outsized influence on how premium cabins are sold and remembered. For agents booking First and Business Class, the Bulgari tie-up is a tangible differentiator at the point of sale, a recognisable luxury brand that signals the cabin experience without requiring the client to have flown it.