The Aruba Tourism Authority (ATA) and JetBlue (Nasdaq:JBLU) have marked 20 years of nonstop flights between New York’s JFK and Aruba, the partners said on October 15.
The Aruba JetBlue anniversary offers target the quieter weeks after the holidays, with one-way fares from $149 from JFK and $139 from Fort Lauderdale for Tuesday and Wednesday travel between January 5 and 19, 2027, booked by October 19. The US is Aruba’s largest source market, and the island has been adding reasons to visit, such as its Autentico culinary festival.
Passengers on JetBlue flight 1457 from JFK on October 15 were offered photos, personalised luggage tags and the chance to sign the Aruba Promise, a pledge asking visitors to respect the island’s environment, people and culture. JetBlue Vacations is offering up to $550 off packages booked by October 21 for travel until September 17, 2027.
Sjeidy Feliciano, ATA area director for North America, said the partnership “has helped create so many meaningful connections between New York and Aruba”. JetBlue also flies nonstop to Aruba from Boston and Fort Lauderdale, and has been widening its Caribbean and Latin American network, including a planned Fort Lauderdale-Caracas route.
“For 20 years, JetBlue has been proud to connect Aruba to New York,” said Stephanie Evans Greene, senior vice president of marketing and brand at JetBlue.
The Aruba Tourism Authority markets the Dutch Caribbean island, which is served by Queen Beatrix International Airport.