Aman Group has launched Atma, a wellness and sport brand developed with Novak Djokovic, opening first in Miami in 2031, the group said on November 10.
Aman Atma joins the Aman and Janu brands in the group’s portfolio. It is built around “performance living”, combining wellness, sport, nutrition-led dining, design and entertainment, and will span urban and remote destinations.
Djokovic is Atma Global Partner under a multi-year relationship. He developed the wellness programming and sport facilities with the company and will lead programming on longevity, nutrition, racquet sports and wellness.
Atma Miami will sit in the Brickell financial district on Biscayne Bay, with direct waterfront access via the Baywalk and a private marina. OKO Group and Oak Row Equities are developing it, with architecture by SHoP Architects and interiors by Studio Paolo Ferrari.
The project combines a hotel, branded residences and an invitation-only Atma Club. Its 120,000 sq ft (about 11,150 sq m) spa and wellness centre will have indoor padel, tennis and squash courts, training studios, mobility and conditioning labs, a medical wellness centre and recovery spaces.
Residences range from one- to five-bedroom homes to six-bedroom penthouses. Residents get priority nomination to the club, which offers preferred access to dining, wellness, sport and social facilities.
Luxury groups are pairing hotels with branded residences across the Americas. The Ritz-Carlton is heading to the Dominican Republic as part of the $1bn-plus Yanuna development.
Aman Group says Atma builds on its 38-year history. Atma Miami is scheduled for completion in 2031.
