Emirates Skywards has partnered with SHARE, the loyalty programme of Dubai mall and retail group Majid Al Futtaim, allowing members to convert rewards between the two schemes and earn flights from everyday spending at Carrefour, VOX Cinemas and Ski Dubai.
Members who link their accounts through the SHARE or Skywards Everyday apps can convert five Skywards Miles into one SHARE point, or two SHARE points into one Skywards Mile, in transactions of between 2,000 and 150,000 points.
SHARE has more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya, and covers more than 5,000 stores, brands and experiences in Majid Al Futtaim’s portfolio. Skywards, the loyalty programme of Emirates and flydubai, has 40 million members, and its Skywards Everyday app already links to retail, dining and lifestyle brands in the UAE including noon Food, Costa Coffee and BinSina Pharmacy.
“As we continue to expand Skywards Everyday, we are creating more opportunities for members to engage with Emirates Skywards through the brands and experiences that are part of their daily lives,” said Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards.
Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim, said: “A weekly Carrefour shop, a visit to VOX Cinemas or a day at Ski Dubai can now take you closer to your next Emirates or flydubai journey, while the Miles you earn through travel can unlock more of the experiences you enjoy with Majid Al Futtaim.”
The agreement was signed by Ben Khedher and Taylor, with Nancy Clark, Vice President of Partnerships at Emirates Skywards, and Raffy Karamanian, Vice President of Commercial Growth at Majid Al Futtaim’s Customer Solutions division, also attending.
Gulf airline loyalty schemes have been widening their earn and burn options as competition for members grows. Skywards is currently running double Miles on hotels and car hire until 30 November and has revived its Mile-A-Minute offer for Dubai visitors, while Qatar Airways’ Privilege Club recently climbed to sixth in point.me’s airline loyalty ranking, the only Gulf scheme in the top 10. In hotels, Accor has tied up with Hard Rock to extend its ALL programme.
