Saudi Arabia’s Aseer Region Development Authority has launched an interactive digital map for the Aseer Summer Season 2026, letting visitors explore tourist destinations, events and experiences across the south-western region, the Saudi Press Agency reported on June 20.
The launch points to Saudi Arabia’s push to develop domestic tourism in its cooler highland regions, with Aseer positioned as a summer destination as the kingdom works to draw visitors away from peak-heat coastal areas and grow its tourism sector under Vision 2030.
The map provides updated information on tourism routes and activities, helping users plan trips and discover options across the region’s governorates.
The launch coincides with the start of the Aseer Summer Season 2026, inaugurated by Governor of Aseer Region and Chairman of the Aseer Region Development Authority Prince Turki bin Talal bin Abdulaziz.
The season is held with the support of the Ministry of Tourism and the Saudi Tourism Authority, and in partnership with the National Events Center. It aims to attract more than 3mn visitors through over 100 events and experiences across several governorates, featuring cultural, artistic, entertainment, sports and family activities.
The map can be accessed through the Discover Aseer platform https://discoveraseer.com/en.