Rotana plans up to 25 hotels in Egypt by 2030, more than double its 11 open and planned properties, the Abu Dhabi group said on November 10.
The Rotana Egypt target would make the country its third-largest market after the UAE and Saudi Arabia. Egypt aims for 30 million international visitors a year by 2030, against about 19 million in 2025, according to the State Information Service.
Rotana operates three properties with 1,406 keys in Egypt, including in Sharm El Sheikh and on the North Coast. Eight more with 2,063 keys are under development, taking the total to 3,469 keys.
The group is looking at Cairo, Luxor, Alexandria, the North Coast, the Red Sea and sites of archaeological or cultural significance. Growth will come mainly through hotel management agreements with private and institutional investors.
“Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead,” said Makram El Zyr, Corporate Vice President, Development at Rotana. “Egypt’s tourism ambitions create exciting opportunities for hotel development.”
Rotana will consider several of its brands beyond the flagship Rotana Hotels & Resorts, including options for extended-stay guests. It announced the plan at the Future Hospitality Summit (FHS) Egypt 2026.
On the same day, Hilton and PRE Group signed an EGP14bn hotel partnership covering 10 projects in Ain Sokhna, the North Coast and New Cairo.
Rotana was founded in Abu Dhabi in 1992 and manages more than 118 properties in operation or under development. Its six brands are Rotana Hotels & Resorts, Centro Hotels, Rayhaan Hotels & Resorts, Arjaan Hotel Apartments, Edge by Rotana and The Residences by Rotana.
