Taiwan’s Tourism Administration has launched “Return to Taiwan, Double Your Luck,” a campaign offering returning international travellers up to NT$8,000 (around $255) in stored-value travel credit to encourage second and third trips, with a particular focus on US visitors bringing first-time companions along.
Eligible returning visitors who entered Taiwan after January 1, 2023 can claim NT$5,000 (around $160) in travel credit, with a further NT$3,000 (around $95) available if a first-time companion joins the trip, bringing the combined reward to NT$8,000. Registration opened October 1 through the campaign’s official website.
The push is grounded in genuine repeat-visitor behaviour rather than a cold pitch. According to TTA figures, repeat visitors made up 42.25% of Taiwan’s international arrivals in 2025, and the campaign is designed to capitalise on that loyalty by turning returning travellers’ firsthand recommendations into an invitation for friends or family to join their next trip. The US remains one of Taiwan’s key long-haul markets, helped by visa-free entry and a wide range of flight connections between West Coast cities and Taipei.
Taiwan’s pitch to repeat visitors leans on depth over novelty, with officials pointing to the island’s shifting seasonal offerings: spring blossoms and mountain hikes, summer coastal activities and surfing, autumn hiking and cycling, and winter hot springs and sunrise hikes. The annual Taiwan Lantern Festival, which relocates to a different city each year with new designs and local themes, is cited as a specific reason even past attendees might want to return. Beyond the well-trodden Taipei, Taichung and Kaohsiung circuit, the campaign also points toward less-visited regions including Tainan, Chiayi, the central mountains and the east coast, supported by Taiwan’s high-speed rail, conventional rail and city transit networks.
Early response suggests the campaign has found an audience. TTA said related social media content had been shared nearly 7,000 times across North America since launch, with travellers commenting on past trips, discussing plans to return later this year, and asking about registration details. Some specifically mentioned timing a return visit around Taiwan’s Pride Parade, while others described plans for family trips to Taichung. Beyond independent travel, Taiwan also continues to draw business visitors through group tours and MICE programming, with average daily spending among all visitors reaching $185.14 in 2025, rising to $274.51 per day among those attending international conferences or exhibitions.