Indonesia will take 70 tourism businesses from 11 provinces to WTM London on November 3-5, its Ministry of Tourism said in a press release on October 30.
The ministry will use the 352.75 sq m Wonderful Indonesia Pavilion, booth N8-220 at ExCeL London, to sell its Upscale Tourism programme. The programme promotes high-value travel to the country’s 10 Priority Tourism Destinations and three Regenerative Tourism Destinations.
Five official partners will join the stand: Discovery Hotels & Resorts, the Central Bank of Indonesia, the North Sumatra Provincial Government, Tanjung Kelayang Reserve and InJourney.
Products on show will span marine tourism, gastronomy, wellness tourism, traditional Indonesian textiles and Muslim-friendly tourism. Indonesia ranks its provinces on Muslim-friendly travel through the Indonesia Muslim Travel Index, which West Java topped this year.
The pavilion carries the ministry’s #GoBeyondOrdinary campaign. Its marine-inspired design turns the archipelago’s underwater world into an exhibition space.
The ministry said the show gives it a platform to widen access to the UK market and connect Indonesian suppliers with international travel buyers.
Ahead of the show, the ministry ran the Wonderful Indonesia United Kingdom Sales Mission 2026, with trade networking events at Crowne Plaza Glasgow on October 27 and Hyatt Regency Manchester on October 29.
