Georgia recorded 145,513 visits from Gulf Cooperation Council (GCC) countries in 2025, up 3.4% on the previous year, as it pitches mountain adventure and wellness to Gulf travellers, according to a statement on October 25.
The country is about a four-hour flight from major Gulf cities, with around 154 direct flights a week and visa-free entry for Gulf travellers. Gulf visits reached a record 26,397 in the first half of 2026, the statement said.
Mountain resorts in Gudauri and Svaneti, Black Sea stays in Batumi and wine tourism are the main draws. Summer is the peak season for Gulf visitors seeking cooler weather, while winter snow trips are growing in popularity with travellers from the UAE.
Wellness is a second pillar. Spa towns such as Borjomi, Tskaltubo and Sairme, along with the sulphur baths in Tbilisi’s old town, are attracting more Gulf visitors.
Georgia plans more premium accommodation with international hotel chains and further eco-tourism and adventure products. It has also been widening its tourism offer through a new national gastronomy agency.
The tourism administration and Georgian tour operators have held roadshows in Dubai, Riyadh and Kuwait City to meet regional travel trade.
The Georgian National Tourism Administration is the government agency responsible for promoting Georgia as a tourism destination at home and abroad.
