Malaysia Airlines will take its largest-ever stand to World Travel Market (WTM) London, as it steps up its push into the UK and European markets, the airline said on October 26.
The national carrier’s 397.5 square metre, two-level stand at ExCeL London will showcase its premium cabins and give it a base for meetings with travel trade partners during the November 3-5 show. The airline has also been rebuilding its network elsewhere, with plans to restart Jeddah and Madinah flights.
On the ground floor, a seat showcase will feature the A350 Business Suite, A350 Business Class, A330neo Business and A330neo Economy. Visitors can tour the A330neo cabin through a virtual reality pod, while cabin crew demonstrate in-flight amenities.
Dedicated zones will cover the airline’s heritage and its sports partnerships with Manchester United and the Mumbai Indians cricket team.
An invitation-only Malaysia Airlines Lounge on the upper deck will host business meetings. Bryan Foong, CEO of airline business at Malaysia Aviation Group, and Dersenish Aresandiran, chief commercial officer of airline business, are expected to attend.
The airline was named Best Airline Staff in Asia at the 2026 Skytrax World Airline Awards and World’s Best MICE Airline at the 2026 World MICE Awards. Other destinations exhibiting at WTM include Côte d’Ivoire, which is pitching ecotourism and hotels.
Malaysia Airlines is the national carrier of Malaysia and part of Malaysia Aviation Group. It is a member of the oneworld alliance and operates from its hub at Kuala Lumpur International Airport. Its stand at WTM London is N8-430.
